18 Mar CASE STUDY: NATIONAL RUGBY LEAGUE
he women’s National Rugby League squad required team jerseys for their debut game of the year. As our national representatives for the sport, the Jillaroos’ jerseys are held in high regard, reflect the exclusivity of the team and their collective Australian values.
Overview
Client Name: National Rugby League (NRL)
Market segment: Retail
Business size: Large
Scope: Single Site
The Brief
The women’s National Rugby League squad required team jerseys for their debut game of the year. As our national representatives for the sport, the Jillaroos’ jerseys are held in high regard, reflect the exclusivity of the team and their collective Australian values. Great care and confidentiality needs to be taken when handling the jersey often the design and squad aren’t released until hours prior to kick off. As the team was only selected days before the first game, timing was a key factor for the Jillaroos, who needed their logos and individual players numbers printed on their jerseys in this short amount of time.
Our Solution
As a vital piece of the team puzzle, having the jerseys completed prior to game one was critical. Owing largely to our superior in-house production facilities, the Lifestyle Australia team were able to guarantee and facilitate a speedy turnaround for the Jillaroos. Utilising digital transfer techniques, the final product was not only delivered within a strict timeframe but also boasting superior quality and style.
The Result
The Jillaroos were ecstatic at how quickly we were able to have their jerseys decorated and delivered to the team. The level of quality combined with our ability to supply on demand mean that every client requirement was exceeded with flying colours.
At Lifestyle Australia, we source, design, create and coordinate custom-crafted brand solutions to exemplify who you are and what you do.