Events

05 Mar Case Study: Sydney Dragway

Santo’s Summer Thunder is a motorsport carnival held at Sydney Dragway from the 18-19^th of January. Coinciding with their celebration of ‘15 years of power’ at Sydney Dragway, event management were after a comprehensive merchandising and marketing strategy to boost awareness of the event and maximise sales of branded merch.

01 Mar Case Study: Pan Pacific Masters Games

The Pan Pacific Masters Games is biennial celebration of masters sport, showcasing more than 40 sports with competitors converging from more than 40 countries around the globe. With this year’s games being held on the Gold Coast, Events Management Queensland entrusted Lifestyle Australia to execute and deliver a holistic marketing strategy including personalised merchandise for teams, spectators and sports.

24 Jan Case Study: Northern Nats

Northern Nats is a relative newcomer in the world of competitive Burnout events, only having been around previously for two years. To ensure viability, the customer needed a merchandising range which covered the tastes of a wide variety of patrons with the aim of being left with minimal residual stock.