15 Dec INAS Global Games Brisbane
The INAS Global Games Brisbane, established in 1986, is the world’s largest sporting event for elite athletes with intellectual impairment and a full member of the International Paralympic Committee. INAS has grown to more than 80 member nations across the World, representing upwards of 300,000 athletes. The Brisbane games involve 1,000 athletes from 50 countries competing across 10 sports, making for a high-volume, action packed week.
INAS Global Games Brisbane looked to Lifestyle Australia to design, develop and deliver high-quality merchandise for the 2019 Games’ participants, while also executing a comprehensive, creative marketing strategy.
INAS Global Games Brisbane looked to Lifestyle Australia to design, develop and deliver high-quality merchandise for the 2019 Games’ participants, while also executing a comprehensive, creative marketing strategy. This project’s primary focus was to develop competitive merchandise, and as a result, increase at-event and online sales and awareness.
To promote merchandise sales while also driving brand awareness, Lifestyle Australia brought traffic to INAS Global Games Brisbane through the delivery of high quality, competitive print designs pre, during, and post-games, supported by an engaging online media campaign and distributing effective email marketing.
Our print work is superior in the retail fashion print industry, which assures that our deliverables are well above the products of many of our competitors. Our team designed, manufactured, and delivered a large range of merchandise, including:
- Sport Polos
- Sportswear tees
- Sportwear singlets
- ½ Zip Tops
- Coffee Cups
- Traveller Mugs
- Handle Towels
- Sport Bags
– After the support of Lifestyle Australia on online sales, the e-commerce conversion rate for the overall site amounted to 2.69%, which directly compliments at-event sales.
– With the development of a holistic online marketing strategy and on-the-ground marketing strategy, direct online searches amounted to 82.93% (based off of online searches one month before the event, during the event, and immediately after the event).
– Within a three-month period (before, during, and after the games), 80.4% of online traffic was new visitors, followed by 19.6% being returning.
– Strong Facebook promotion supported an e-commerce conversion rate of 5.56%