15 May Case Study: Paradise Resort – the Ruby Collection
Paradise Resort were looking for creative ways to promote the brand of a new hotel opening in 2018. After discussions with the team at Lifestyle Australia, the client decided to go with custom-made high-end plush bear (who would eventually be named William).
Overview
Client Name: Paradise Resort – The Ruby Collection
Market segment: Tourism
Business size: Large
Scope: Multi-location across 4 tower accommodation
The Brief
Paradise Resort were looking for creative ways to promote the brand of a new hotel opening in 2018. After discussions with the team at Lifestyle Australia, the client decided to go with custom-made high-end plush bear (who would eventually be named William). Intended for in-house retail sales and gifts for guests, the bear had to pass a range of Australian standards testing and certification whilst staying true to the luxury aspects of the brief.
Our Solution
With 5 months to design and develop William the bear, the focus for our team was centred around creating something lavish and high quality rather than swift turnaround. As required by law, William completed a testing protocol certificate and compliancy to Australian standards with flying colours. Throughout the entire process, the team at Lifestyle Australia were able to build great rapport with the client and overseas vendors with whom we worked closely on the project.
The Result
As not many companies are able to offer specialised custom-made product lines, the client were overjoyed with the final product. Exhibiting high attention to detail and superior quality, William the bear was able to tick all boxes for Paradise Resort and was extremely well received by their guests.
At Lifestyle Australia, we source, design, create and coordinate custom-crafted brand solutions to exemplify who you are and what you do.