01 Mar Case Study: Pan Pacific Masters Games
The Pan Pacific Masters Games is biennial celebration of masters sport, showcasing more than 40 sports with competitors converging from more than 40 countries around the globe. With this year’s games being held on the Gold Coast, Events Management Queensland entrusted Lifestyle Australia to execute and deliver a holistic marketing strategy including personalised merchandise for teams, spectators and sports.
Client Name: Events Management Queensland
Market segment: Sports
Business size: Large
Events Management Queensland entrusted Lifestyle Australia to execute and deliver a holistic marketing strategy including personalised merchandise for teams, spectators and sports.
Partnering with Events Management Queensland, our team designed, manufactured and delivered a unique range of merchandise for over 15,500 participants from over 40 countries, including:
- Active Wear
In addition to personalised and sports specific merchandise, our team also designed and developed the official merchandise online store, managed social media campaigns, developed and distributed email marketing and set up both website and abandoned cart remarketing to re-engage site visitors. We also assisted with reporting and analytics through tracking conversions and audience demographics as well as channel and campaign performance.
With the support of our marketing team, Lifestyle Australia were able to deliver some exceptional results for the Pan Pacific Masters Games on the Gold Coast. As well as merchandise and apparel being exceptionally well received amongst competitors and spectators, our contributions to the marketing aspects of the event demonstrated our ability to acquire outstanding results for our clients, some of which include:
- 766 online transactions recorded within 3 months
- The ecommerce rate for the overall site was 4.65%, above the industry average of 2.25%
- Of all the traffic to the Official Merchandise Store, 88% came from marketing efforts.
- 77% of traffic was New Visitors, followed by 22% being Returning